Evans on Marketing has presented about 75 posts on social responsibility. However, none are as important as today’s topic. Business social responsibility and Ukraine. In other words, what moral …
Create Uniqueness Through Niche Marketing
Assessing Super Bowl LVI Ads – Qualitatively
In 2021, we presented one post-Super Bowl post about ad effectiveness. For 2022’s Super Bowl of Advertising, we break this out into two posts. Today, assessing Super Bowl LVI …
Q and A About the Business of Super Bowl LVI
As we noted last week, the Super Bowl is probably the most important U.S. marketing event of any year. Yet, many of us have limited knowledge about the …
What’s Next for Sustainability in 2022?
Evans on Marketing Business-to-Business, Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Health, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Technology and Marketing bad behavior, business model, customer expectations, environment, Harvard Business Review, opportunity, sustainability, trust
The concept of sustainability has garnered lots of attention in recent years. Not all of it good. A big question for us — what’s next for sustainability in 2022?…