As we know, the more information we have, the better decisions we can make. With that in mind, we present useful marketing research resources.
To read a few related …
Read moreAreas of Google Strength and Weakness
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Global Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing analytics, antitrust, competition, Google, Google Android, Google Chrome, Google Maps, infographic, Wall Street Journal
Yesterday, we offered a lengthy discussion of the new antitrust suit filed against Google.Today, we examine the areas of Google strength and weakness.
Understanding the Areas of
… Read moreApple Is the First 2 Trillion Dollar US Company
Evans on Marketing Business Analytics and Marketing Information, Global Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Uncategorized Apple, business model, competition, infographic, market cap, Microsoft, opportunity, planning, success 1
At the end of March 2020, we discussed the comeback of Microsoft. On March 27, 2020, Microsoft had the lead over Apple for market capitalization: “As of March 27, 2020, …
E-Commerce Is Booming
As we reported last week, leading brands are expanding their use of DTC marketing. Mostly through E-commerce. Yet, they are not the only ones turning more to their own E-commerce …
How Some Service Firms Are Adapting Virtually
Evans on Marketing Business-to-Business, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Health, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing Allstate, business model, competition, experiential marketing, HubSpot, opportunity, Planet Fitness, video, virtual services
Typically, many service marketers focus on the in-person customer experience. But due to COVID-19, in-person may not be possible. This has spurred several innovative practices. So, we now look at …
Read more