Like many of you, we watched the 12-12-12 Sandy Relief concert last night. (Read more about the concert from yesterday’s post).
While it’s still too early to gauge the concert’s financial effect, here’s my early reaction:
- This was a once-in-a-lifetime assemblage of music and entertainment talent. The concert itself was GREAT.
- The marketing and execution of this concert was flawless — from the band set ups to the poignant stories to the celebrity bits about certain devastated areas and the accompanying video clips to the big companies stepping up as sponsors so that 100% of contributions goes directly to relief aid. Bravo.
- The social media sphere has cast a critical eye on the diversity in the musical lineup (see Forbes): “The evening, billed as the ’12/12/12 concert,’ placed special emphasis on the date, and in 2012, it’s difficult to imagine that a major, hours-long musical event was staged with a single female headliner, and with few people of color. It’s even more startling given the concert’s location and purpose. It doesn’t seem too much expect that the concert would have–and should have—reflected the diversity of New York City and of the people affected by the storm.”
- After making a telephone donation last night, my wife was asked if she wanted to speak to a celebrity and then waited on hold for a half hour (remember, they kept saying anyone could speak to celebrity). But, boy, was it worth the wait. When the celebrity finally answered, he asked my wife for her name, and then said: “Hi, I’m Adam Sandler.” This is the same guy who rocked the house with his special Sandy song, and whose movies we think are great. We was super nice and chatted for quite a while. So, here’s a shout out to Adam! (http://www.adamsandler.com/) 🙂
This is the YouTube video of Adam Sandler’s song from last night. Note: Not for those who are easily offended. [VERY STRONG LANGUAGE, definitely “R rated”]