Last Tuesday, Apple announced the introduction of the new iPhone 12. Despite Apple’s marketing prowess and huge customer base, some critics are asking? Is the new iPhone 12 worth the hype? Read on.
For two earlier Apple articles, check these out. iPhone Dominance and Pricing Over the Years. And Apple Is the First 2 Trillion Dollar US Company.
You Decide: Is the New iPhone 12 Worth the Hype?
On October 13, 2020, Apple introduced its new iPhone 12 series. Although the event was virtual, it still presented a lavish presentation. For example, if you want, take a look at this one-hour-plus video on YouTube. Already viewed about 50 million times.
According to Apple
Through two press releases, Apple describes the advantages of its iPhone 12 product line. Including the 12, 12 mini, 12 Pro, and 12 Pro Max.
With regard to the 12 and 12 mini:
Apple unveiled iPhone 12 and iPhone 12 mini with 5G technology. Ushering in a new era. The newly designed iPhone 12 models feature edge-to-edge Super Retina XDR displays. To provide a brighter, more immersive viewing experience. A new Ceramic Shield front cover provides the biggest jump in durability. Apple designed A14 Bionic, the fastest chip in a smartphone. And coupled with an advanced dual-camera system, delivers new photography features and the highest quality video. iPhone 12 also uses MagSafe, high-powered wireless charging. And all-new accessories easily attach to iPhone.
With regard to the 12 Pro and 12 Prox Max:
iPhone 12 Pro and iPhone 12 Pro Max offer a powerful 5G experience and push the boundaries of innovation.They feature a new design and edge-to-edge Super Retina XDR displays. Protected by the all-new Ceramic Shield front cover. The A14 Bionic chip is the fastest chip in a Apple unveiled iPhone 12 and iPhone 12 mini with 5G technology. Ushering in a new era. The newly designed iPhone 12 models feature edge-to-edge Super Retina XDR displays. To provide a brighter, more immersive viewing experience. A new Ceramic Shield front cover provides the biggest jump in durability. Apple designed A14 Bionic, the fastest chip in a smartphone. And coupled with an advanced dual-camera system, delivers new photography features and the highest quality video. iPhone 12 also uses MagSafe, high-powered wireless charging. And all-new accessories easily attach to iPhone.
Pricing
At its Web site, Macworld reports the following iPhone 12 base prices by model. Memory, accessories. etc. add to these prices:
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- Mini (5.4in) — From $699
- 12 (6.1in) — From $799
- Pro (6.1in) — From $999
- Pro Max (6.7in) — $1,099
USA Today Critique of the iPhone 12
Shortly after the Apple 12 opening event, USA Today offered the following critique:
The iPhone 12 and iPhone 12 Pro models that you can preorder October 16 and buy in store next week on Oct. 23, are touted as more powerful, faster, and sleeker than last year’s editions. With improved cameras for photos and videos. The iPhone 12 and iPhone 11 are pretty similar. (The two other iPhones, the Mini and the iPhone 12 Pro Max, will be released in November.)
Actually, the 12 is actually slightly smaller with the same size 6.1-inch screen. The 12 does have higher screen resolution tougher glass, a faster processing chip and a higher starting price tag: $799 versus $599.
On the iPhone 12 Pro (and 12 Pro Max), Dolby Vision will be woven into the video creation process. Users can opt in for the higher resolution videos. But there’s a problem. Apple’s Dolby Vision files will be in a different format and not recognized on social media.
On 5G, per Apple, “you can download movies on the fly. Stream higher-quality video. Or FaceTime in HD over cellular. With lots less lag.” Good luck, consumers. In our tests, 5G, as it stands today, is spotty, in terms of Verizon. And when it’s available from AT&T and T-Mobile, barely any faster than current 4G. Analysts expect 5G to start making an impact within the next two years. Therefore, you could easily wait for the next edition and not have missed anything.
Wall Street Journal Video Review
This video compares the four versions.