Should the Tokyo Olympics Go On?

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With just days until the opening ceremonies, controversy still remains. From a social responsibility perspective, should the Tokyo Olympics go on?

 

A Controversial Question: Should the Tokyo Olympics

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Leading National Advertisers 2021

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Last year, the Advertising Age 2020 Leading National Advertisers report indicated the problems the industry faced due to the pandemic. Thankfully, the Leading National Advertisers 2021 report is much stronger.…

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Not Shopping with Shoppable Ads

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Marketers will try almost anything to attract customers. While most many firms believe the ease of transactions and the customer experience are essential. With that in mind, we see …

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NFL Video Rights Stream Ahead

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In 2020, the TV viewing audience for National Football League games dropped across the board. As a result, for its forthcoming televised contracts? (a) The rights fees will drop. …

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Striving to Increase COVID-19 Vaccine Usage

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In December 2020, we discussed the complex logistics of vaccine distribution. Now, we seem to be fixing the initial problems, and vaccinating millions of people each week. But we have …

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