How Coca-Cola Creates Stories

In October 2017, we talked about Ikea’s introduction of pet furniture. And we looked at its clever ad campaign. As part of our Ikea discussion, we showed a YouTube video on the making of its ads. Today, we consider how Coca-Cola creates stories to communicate with consumers. First, view the Ikea video.   Background of […]

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Watch Several Super Bowl LII Company Ads

As we reported yesterday, the Super Bowl remains the most viewed program in the United States. And Super Bowl Bowl LII was no exception. In this post. let us watch several Super Bowl LII company ads. Then, YOU decide which ones you like best. And tomorrow, we will look at what experts say about Super […]

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A Clever Ad: Coke and Recycling

In Great Britain, Coca-Cola has been running an entertaining and clever commercial to encourage recycling. Below are two videos: one that shows the commercial itself and another that describes the making of the ad. As reported by Alexandra Jardine for Advertising Age: “Coca-Cola Great Britain is encouraging people to think more about recycling with an […]

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Hysterical [to Us] Spoofs of Chevy Ads

For the last couple of years, Chevy has run a number of TV commercials that feature its success in winning numerous J.D. Power customer satisfaction awards and that highlight the reactions of “real people.” These ads have been well received and have done well on social media. The first of the two real Chevy ads […]

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Rating the Super Bowl Ads: What’s YOUR Take?

From a sports perspective, Super Bowl LI was an exciting football game — the first one ever going into overtime. But was this Super Bowl an advertising success? The reviews of the ads are mixed. [Click here to access all of the ads.] Consider these observations from Brian Lowry, writing for Money: “The New England […]

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2017 Super Bowl of Advertising: A Preview

This Sunday is the Super Bowl of advertising (oh yeah, there’s a football game, too). It’s the time when advertisers pay $5 million per 30 second spot — besides production costs — and try to stand out in the crowd. Today, we are previewing the upcoming February 5, Super Bowl. Next week, we’ll do a […]

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Ads on the Golden Globes Are Different!

The Golden Globe Awards were presented last Sunday. As more of a “party” show than others, the Golden Globe show attracts edgier ads. Here are two examples.   As reported by T. L. Stanley for Adweek: “For fans who didn’t know that A-list movie star Drew Barrymore is shilling for a Weight Watchers-like program, surprise! […]

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Social Media and Selfies

The “selfie” phenomenon has gone global and viral in a flash. Millions and millions of people have posted their selfies all over the Web. Surely, you know at least a few people who are selfie fanatics on their social media pages. One of the most well-known celebrity selfies was taken at the Academy Awards when […]

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Humanizing and Entertaining Ads

HubSpot recently identified 12 enjoyable video marketing campaigns: “What better medium to propel the new wave of humanized marketing than video? It’s one of the most effective media for marketers. Seventy-three percent of respondents in a 2015 Web Video Marketing Council study indicated that video had a positive impact on their marketing results. Click here […]

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Big Leap for Digital Ads

As we know, digital advertising has seen strong growth in recent years — at the expense of more traditional media. This year marks another milestone as digital advertising surpasses TV advertising in the United States. And as of 2020, digital will far outpace TV advertising. eMarketer reports that: “It’s no secret advertisers are flocking to […]

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