Consumer Tips on Resisting Temptation

Due to high-pressure marketing tactics and misleading ads, consumers may be sucked into purchases. Even ones not needed. Or even wanted. We need consumer tips on resisting temptation.

To begin,

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Interesting Innovation – An Electric T-Shirt

At Evans on Marketing, many posts deal with product innovation. Some more offbeat than others. Such  as today’s coverage of a new and interesting innovation – an electric T-shirt.

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Tips to Better Avoid Online Tracking

Last week, we reviewed the misconceptions surrounding the use of incognito windows. As we noted, with these windows, we overestimate our privacy.  Now, we offer tips to better avoid

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