Are you someone who avoids negotiation? Or confrontation? Is this philosophy one you follow? “Go along to get along.” Yet, sometimes, we need to be a better negotiator. Why? So …
Due to high-pressure marketing tactics and misleading ads, consumers may be sucked into purchases. Even ones not needed. Or even wanted. We need consumer tips on resisting temptation.
To begin, …
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At Evans on Marketing, many posts deal with product innovation. Some more offbeat than others. Such as today’s coverage of a new and interesting innovation – an electric T-shirt.…
Last week, we reviewed the misconceptions surrounding the use of incognito windows. As we noted, with these windows, we overestimate our privacy. Now, we offer tips to better avoid …
To encourage more shopping — at any time of year, promotional activities can be lucrative. With that in mind, we look at couponing practices.
For other insights into promotion, read …
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