When browsing on the Internet we value our privacy. And as we noted before, we often try a lot of measures to stay secure. One of them is opening an incognito window. BUT, misunderstanding the incognito window runs rampant. Today, we see why.

Prior posts include these two. Master Our Own Privacy with Google. And Digital Privacy Is Still a Big Issue.


What Is the Incognito Window?

In Google Chrome, we refer to the incognito window. While Firefox calls it the private window. In either case, people use the window to be less visible online.



Misunderstanding the Incognito Window

Despite their good intentions, many people misunderstand what this window really does. They overestimate the privacy gained.

To learn more, we turn to a discussion from Fast Company:

“One of the most common techniques people think can help hide their activity is the use of an ‘incognito’ mode in a browser. This opens a secure browsing window where third-party cookies are blocked and browsing history is paused.”

“Yet, the problem with incognito modes is they provide a false sense of security. Despite what most people assume, incognito modes are primarily built to block traces of your online activity being left on your computer — not the Web.”

“Just because you are using incognito mode, that doesn’t mean your ISP and sites like Google, Facebook, and Amazon can’t track your activity. This is especially true if you’re logged into any of these sites in your browser. No matter if it’s before or after you’re in an incognito window, the companies can still see everything you do. And it’s the same for any other site you need to log in to. So remember that if you’re logged in to a Web site, no matter if you are using incognito mode, or even a VPN, the Web site’s owners can see exactly what you are doing.”

“Browser compartmentalization is a privacy technique that is finally gaining mainstream attention. The technique sees users using two or even three browsers on the same computer. However, instead of switching between browsers at random, users of browser compartmentalization dedicate one browser to one type of internet activity, and another browser to another type of internet activity. A word of warning: This approach won’t completely protect your privacy. Your ISP and other companies may still be able to see which sites you are visiting. To completely obscure your traffic, you’ll need to also use a VPN.”


4 Replies to “Misunderstanding the Incognito Window”

  1. Privacy at online environment usually is a significant problem. We are kind of accept it now , though reluctant. Online supervise is like an invisible eye behind ourselves and follow us forever since we are using internet such a longtime every day. They data collector can use our data to analysis ourselves more and more by using AI technology. If someone can make a truly Incognito Window which can let customer getting rid of supervise. He or she will got a fortune.

  2. Privacy is going to have a whole new meaning within the next ten years. As our digital footprint continues to develop into a more in-depth profile about us and anticipates what we are going to do we are going to witness a pressure to change laws rather rapidly. We are starting to noticing a privacy conversation are bubbling to the surface now. Though in an information overload society it is on the consumer to inform themselves about what’s safe and what’s not. Reading this post was very beneficial that incognito is not necessarily not private.

  3. The definition of privacy when it comes to the internet places a different role than in real life. No matter what you do, you are never truly safe from being spied on or being hacked. When it comes to incognito, it only limits the amount of privacy you have. Even when i use it, I still receive ads like looked up on the previous tab on my new one when I log on. With the edition of smart cameras, and speakers such as Alexa, and google home mini, it only makes matters worse. Reading this post helped me understand what it means to go incognito.

  4. It did not occur to me that incognito mode only hides activity from the computer, and not the actual Web. I know a lot of people try to use incognito mode to prevent data from being saved by a website, but I believe it comes down to cookies. After the recent data breaches that have happened (Facebook, Britannica), new internet policies have been formed mandating that users give websites permission to store cookies. Cookies have so much data, and prior to these new policies, websites were just storing information without permission.

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