Use Traditional Marketing to Boost Mobile Apps

As we previously noted, Mobile Ads Keep on Booming in 2018. Yet, firms should still use traditional marketing to boost mobile apps. In this post, we see how.

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Money Tips for International Business Travel

At Evans on Marketing, we have looked at financial issues from different perspectives. For example, see — Do Shoppers Like Dynamic Pricing? Music Streaming Payment Rates Differ by Platform. Break-Even Point Calculations Are Not So Simple. Today, we offer money tips for international business travel. Please note: Most of these tips also apply to international […]

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Handling Different Kinds of Difficult Customers

  A lot of companies follow the advice in these posts. Be Careful in Making Promises to Customers. 10 Tips on How Companies Can Be More Customer-Centric. Why the Customer Experience May Fail. But many also struggle with handling different kinds of difficult customers, And that is the topic of today’s post. As Megan Darmody […]

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Becoming More Anonymous Online

For most of us, a key goal is becoming more anonymous online. We really want to protect our privacy and data as much as possible. These prior posts highlight the challenges to this goal: Would YOU Willingly Share Data with Third Parties? Ad Blocking Challenges and Opportunities Cybercrime Costs How Much? Ransomware Now a BIGGER […]

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Buyer Persona Building Infographic

A fascinating subject for marketers is the concept of buyer personas. These personas are composite identities. They represent the types of prospects (market segments) that a business is seeking. This post covers a buyer persona building infographic. You should understand the possible types of buyer personas from which to choose. This is a key aspect […]

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