Money Tips for International Business Travel

At Evans on Marketing, we have looked at financial issues from different perspectives. For example, see — Do Shoppers Like Dynamic Pricing? Music Streaming Payment Rates Differ by Platform. Break-Even Point Calculations Are Not So Simple. Today, we offer money tips for international business travel. Please note: Most of these tips also apply to international […]

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Handling Different Kinds of Difficult Customers

  A lot of companies follow the advice in these posts. Be Careful in Making Promises to Customers. 10 Tips on How Companies Can Be More Customer-Centric. Why the Customer Experience May Fail. But many also struggle with handling different kinds of difficult customers, And that is the topic of today’s post. As Megan Darmody […]

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Becoming More Anonymous Online

For most of us, a key goal is becoming more anonymous online. We really want to protect our privacy and data as much as possible. These prior posts highlight the challenges to this goal: Would YOU Willingly Share Data with Third Parties? Ad Blocking Challenges and Opportunities Cybercrime Costs How Much? Ransomware Now a BIGGER […]

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Buyer Persona Building Infographic

A fascinating subject for marketers is the concept of buyer personas. These personas are composite identities. They represent the types of prospects (market segments) that a business is seeking. This post covers a buyer persona building infographic. You should understand the possible types of buyer personas from which to choose. This is a key aspect […]

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