To encourage more shopping — at any time of year, promotional activities can be lucrative. With that in mind, we look at couponing practices.
For other insights into promotion, read these articles:
- Digital Activity by Generation
- Increasing Revenues with Special Offers
- Expand Your Brand with Digital Deals
How to Design an Effective Coupon: Couponing Best Practices
This post is guest written by Marielle Lee, on behalf of Coupon Chief, whose infographic appears below the text.
When it comes to creating the perfect coupon, there are a number of factors you should keep in mind. A well-designed digital coupon can increase traffic, drive sales, and boost your brand’s popularity among shoppers. On the other hand, a subpar coupon will leave shoppers scratching their heads and wondering what to do.
Coupon Chief created an infographic with some of the top things to consider when designing your next coupon campaign.
The Features of a Strong Digital Coupon
There are several important elements to include in a coupon. Included among these are an expiration date, a call to action, and a tracking code.
The expiration date establishes a sense of urgency, which encourages shoppers to use the coupon and finalize a purchase before the coupon expires.
A call to action persuades shoppers to take the next step in the process. This is usually a catchy phrase or message that encourages an action on the consumer’s part.
A digital tracking code lets companies track demographic data, consumer behavior, and performance metrics gathered from the coupon.
Tips for Creating Coupons That Perform
After you’ve checked the boxes on the key elements of your coupon, you can elevate the success of the campaign with these simple tricks:
Use pricing psychology to target underlying consumer psychology and improve clicks for your digital coupon. Charm pricing uses prices that end in “.99” rather than “.00.” Comparative pricing adds a new, discounted price next to the original price.
Utilize color psychology with a color palette that conveys specific meaning. For example, using red throughout the coupon could help encourage a sense of urgency.
Capitalize on the urgency principle to maximize on the tendency of consumers to make snap decisions and impulse purchases. Do this by adding an expiration date clearly to the face of the coupon.