Due to high-pressure marketing tactics and misleading ads, consumers may be sucked into purchases. Even ones not needed. Or even wanted. We need consumer tips on resisting temptation.
To begin, look at these related posts:
- Consumers Beware Online Marketing Tricks
- Avoid Being Scammed
- Ad Features Which Annoy Consumers Most
- Misleading Marketing
An Infographic with Consumer Tips on Resisting Temptation
For very good good insights on this topic, we turn to Mint. And its observations on persuasive advertising:
“As we know, marketers use persuasion in many different situations. From negotiating sales deals to making weekend plans with your friends. Thus, marketers strive to know the other party’s motivations (or fears) and appeal to them to influence their decision.”
“The average person may see anywhere between 4,000 and 10,000 ads in a single day. From binge-watching your favorite shows to checking the pile of coupons in your mailbox, advertisers inundate our lives.”
Most of the ads we see are served digitally on our phones or laptops. Thereby allowing advertisers to collect information. On our location, browsing history, social media, and online shopping habits. With this data, advertisers target content toward your interests. Which makes them more relevant than ever before. As a result, the combination of information and age-old persuasion techniques from advertisers means they get you to buy.”
“Due to our exposure to highly personalized and persuasive ads, it takes more willpower to stick to a budget. Learn the most common persuasive techniques advertisers use so you avoid spending money on things you otherwise avoid. Jump to the infographic below for a quick guide on how to spot them.”
