A fascinating subject for marketers is the concept of buyer personas. These personas are composite identities. They represent the types of prospects (market segments) that a business is seeking. This …
Read moreMust Read!! Build Stronger Passwords NOW.
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Sports and Entertainment Marketing identity theft, password, password manager, password rules, privacy, tips, trust 19
Our posts on password security span the entire period of our (Evans on Marketing) existence. In each case, our goal is for you to build stronger passwords NOW. …
Read moreU.S. Consumers Start 2017 Holiday Shopping
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Pricing, Trends 2017 holiday shopping, competition, customer expectations, experiential marketing, opportunity, planning, pre-holiday shopping, trends 17
It may be hard to believe. But many U.S. consumers have begun holiday shopping. And we are in October!! Let’s look at when some U.S. consumers start 2017 holiday shopping.…
Read moreUnfriend Social Media Content?
As we have noted before, we spend lots of time on social media. And sometimes, we commit blunders! So here’s a question for you. Should YOU unfriend social media content?…
Read moreArtificial Intelligence Predictions
Artificial intelligence. Virtual reality. Augmented reality. This post focuses on artificial intelligence predictions. However, let us begin with definitions of these concepts.
As summarized by Scott Jennings for Qlick:…
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