Not enough research exists on B2B influencer marketing. While lots of research on B2C influencers exists.
For a background on the general topic of influencer marketing, read these articles:
… Read moreLessons from Playing Poker
This post seems a little off topic for us. But it really isn’t. There are business — and marketing — lessons from playing poker. Especially about human decision-making.
For some …
Read moreChanging Your Career – Part One
Evans on Marketing Careers, Marketing Communications, Social and Digital Media, Trends career change, career relaunch, Joseph Liu, opportunity, planning, podcast, The Balance, YouTube 1
If you decide to re-position yourself, what considerations will be necessary? We divide this topic into two parts. Today, changing your career – part one. Tomorrow, part two.
Note: …
Read moreDaily Crisis Management
With the coronavirus at hand, it is imperative to be prepared for daily crisis management.
For further advice, review one of our posts from last week. Leading Through the …
Read morePodcasts Soaring – Part Two
Yesterday, we looked at the increase in podcast listeners. As well as the expected rise in the future. Today, we present podcasts soaring – part two. And the emphasis …