MIT Sloan Management Review on Sustainability

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Today , we look at the MIT Sloan Management Review on sustainability. It offers a series of articles on this very vital topic.

For a selection of our earlier posts …

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Crafting an E-Commerce Customer Service Strategy

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Marketing Communications, Online Marketing, Social and Digital Media, Trends , , , , , , ,

Earlier this year, we highlighted Adverity’s E-Commerce Analytics Handbook. Throughout this handbook, online customer service is included. Therefore, we now look at crafting an E-commerce customer service strategy.

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How and Why We Are Tracked Online

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Technology and Marketing, Trends , , , , , , ,

 
Over the years, we have written about privacy issues roughly 400 times. As we continue noting, things keep getting worse. Not better. Thus, we look at how and why …

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Why Consumers Cancel Companies

Evans on Marketing Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Social and Digital Media, Trends , , , , , ,

As we know, customer satisfaction/dissatisfaction plays a huge role in repeat purchase behavior. But a central question continues to be why consumers cancel companies,

 

Interesting Top Reason Why

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New FCC Rules in the Fight Against Robocalls

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Technology and Marketing , , , , , , ,

Since we last wrote about robocalls two years ago, the situation has only gotten worse. Both legitimate marketers and consumers are fed up. And they want more action to …

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