Handling Our Online Privacy Better

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Careers, Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Trends , , , , ,

 
Through the years, we have written about privacy issues more than 100 times. Involving both B2C and B2B situations. And we know that matters keep getting worse. Yes, the …

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Shopping Smart on Prime Days

Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Pricing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Trends , , , , , , ,

 
Today and tomorrow, Amazon offers Prime Days, with large sales promised. Joining the shopping frenzy are others such as Walmart and Target. However, shopping smart on Prime Days …

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Self-Assessing the Level of Customer Experience Maturity

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications , , , , ,

As we have regularly reported, a great customer experience is a key to marketing success. Thus, self-assessing the level of customer experience maturity is vital.

 

Take the Quiz: Self-Assessing

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Ransomware Clobbers Our Infrastructure

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Technology and Marketing, Trends , , , , , , ,

Ransomware software locks our computers and holds them hostage until a ransom is paid. Sometimes, even then, the hackers will not unlock the computers. As a result, now more than …

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