Click the image for the full story…
IBM Finds B2B Leads in Social Media
Evans on Marketing Business-to-Business, Marketing Communications, Online Marketing, Social and Digital Media B to B, B2B, IBM, social media, trends 3
Click the image for the full story…
Inside Yahoo: Less Show, More Sell
Click on the image to access the article
According to Amir Efrati of the Wall Street Journal, “New Chief Executive Scott Thompson’s plan for turning around Yahoo Inc. is …
Read moreGroupon’s Growing Pains
Evans on Marketing Online Marketing, Social and Digital Media Groupon, IPO, performance, social media, trends
Click on the image to access the article
As Shayndi Rice of the Wall Street Journal reports, “Groupon Inc. went public on the promise of fast growth and future profits. …
Read moreP&G to Cut 1,600 Jobs, Bank on Digital for Long-term Savings
Evans on Marketing Online Marketing advertising, cost, digital, P&G, Procter & Gamble, promotion, trends
Click the image for the full story
P&G is the world’s largest advertiser, spending billions of dollars globally each year. Nontheless, according to Advertising Age, “Facing flat market shares …
Read more