Brand Complaints and Social Media

What happens when consumers complain on social media?

According to eMarketer:

“Data from social media analytics and monitoring service Sprout Social revealed that many US internet users believe social media

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What People Want from Brands On Social Media

Last week, we posted about “Are You Always “On”? Living in a Connected World.” (1, 2, 3) As we noted, whether we are referring to companies’

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Social Media Checklists: Part 1

In this first of two posts on social media checklists, the focus is on the activities necessary to best use social media. This comprehensive checklist from Sprout Social is divided

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