After reading the title of today’s post — Looking Ahead to 2030, some of you may be thinking that it’s hard enough dealing with 2020. Of course that’s true. But at the same time, good marketers must be forward thinking, too. 

We add this post to the more than 200 articles that we have presented about the future.


Ten Years Out: Looking Ahead to 2030

Wharton’s Mauro Guillen recently talked with Wharton Business Daily on SiriusXM about his new book on the trends shaping our future:

Big demographic, economic, and technological changes are coming. And they  include an aging population in the U.S. The rise of sub-Saharan Africa as a compelling middle-class market. And the shirt to automation causing “technological unemployment.” All of these trends according to Wharton management professor Mauro Guillen.

Guillen has a new book, 2030: How Today’s Biggest Trends Will Collide and Reshape the Future of Everything. In it, he  discusses how these changes will affect us in the years to come. During a recent interview on the Wharton Business Daily show on SiriusXM, Guillen noted that while these trends have been gathering pace for years, the pandemic is accelerating many of them. (Listen to the podcast above.) Rising inequality across income, race and gender will demand urgent attention, and government policy making will need to become more innovative to address such challenges. Individual responsibility will play a role, too, in areas such as climate change, he says.

Click the image to access the book at Amazon. And listen to the podcast summarizing the book that appears below the image.



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