As we have noted before, Nike is a terrific marketer. And one that’s proactive in its approach. On Sunday, Tiger Woods won the Masters golf tournament. Shortly thereafter, Nike scores big – again – on social media and in ads.

Nike Scores Big - Again
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Other illustrative Nike posts:


With Tiger Woods, Nike Scores Big – Again

Through thick and thin, Nike has been a consistent supporter of Tiger Woods. Some of his off-the-course problems were self-inflicted. And they caused his popularity to plummet. While others were due to injuries, which resulted in four back surgeries. Before Sunday, Woods did not win a major golf championship after 2008. His last Masters victory was in 2005.

As CNN reported after Woods’ victory:

“Nike’s years of loyalty to Tiger Woods paid off on Sunday. Woods, once a giant of both golf and sponsorships, has been losing in both those fields in recent years. But Nike, which has a history of remaining loyal to the athletes with its endorsement deals, stuck with Woods.”

“On Sunday, the 43-year old Woods overcame his many doubters by winning the Masters, his first major tournament win in 11 years. And within minutes, Nike had an ad up on social media highlighting the win, and its ‘Just Do It’ slogan. It was seen by tens of millions of people. ‘It’s crazy to think a 43-year old who has experienced every high and every low and has just won his 15th major is chasing the same dream as a three-year old,’ said the ad. It then played a clip of a three-year old Woods saying ‘I’m going to beat Jack Nicklaus.’ The reference is to Nicklaus’ record 18 majors, which once seemed well within Woods’ grasp, but has appeared out of reach in recent years as back problems and poor performance left him on the fringes of the game. A sex scandal and a DUI arrest in 2017 helped drive many other sponsors away. But Nike never wavered.”

Watch the YouTube video below.



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