As we have noted before, Nike is a terrific marketer. And one that’s proactive in its approach. On Sunday, Tiger Woods won the Masters golf tournament. Shortly thereafter, Nike scores big – again – on social media and in ads.
Other illustrative Nike posts:
With Tiger Woods, Nike Scores Big – Again
Through thick and thin, Nike has been a consistent supporter of Tiger Woods. Some of his off-the-course problems were self-inflicted. And they caused his popularity to plummet. While others were due to injuries, which resulted in four back surgeries. Before Sunday, Woods did not win a major golf championship after 2008. His last Masters victory was in 2005.
“Nike’s years of loyalty to Tiger Woods paid off on Sunday. Woods, once a giant of both golf and sponsorships, has been losing in both those fields in recent years. But Nike, which has a history of remaining loyal to the athletes with its endorsement deals, stuck with Woods.”
Watch the YouTube video below.