Every year, Evans on Marketing offers a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Below, we offer our 2020 smart holiday shopping tips …
Consumer Sentiment in 2020
Late last month, we wrote about gearing up for the forthcoming holiday shopping season. While doing so, it is imperative to gauge consumer sentiment in 2020.
Even in September …
Read moreTaking on 2020 Holiday Shopping
In this difficult year, firms face bigger challenges in planning for the holiday season. Such as what will be the “hot items”? How much inventory should be ordered? And …