As a rule, in marketing, applying superior market segmentation strategies represents a key to success. Therefore, when we look at the present and to the future, understanding the US Latin X marketplace is growing in importance.
To learn more about market segmentation, check out these posts:
- How Would You Rate YOUR Standard of Living?
- Do We ALL Want a Deal
- Influencer Marketing Keeps Evolving
- A.T. Kearney’s Influence Versus Affluence Report
- Social Media Demographics by Platform
- Demographics Versus Psychographics
Nielsen Research: Understanding the US Latin X Marketplace
Due to the size and influence of the US Latin X, we see greater levels of research. And Nielsen is a leader in this field. It regularly studies understanding the US Latin X marketplace.
To start, we must understand the meaning of Latin X. According to Nielsen:
“Why Latin X? We use the term as a gender-neutral, inclusive alternative to ‘Latino.’ In addition, the decision is a nod toward greater inclusion of women, LGBTQ+, and nonbinary Hispanics. In addition to the popularity of the term in social media and academic writing.”
Generally, Latin X consumers are digitally savvy. Highly social. And also an outsized influence on every aspect of American life. Therefore, businesses today cannot afford to ignore these consumers. Engaging Latin X consumers means grasping an understanding of their aspirations, predispositions, and concerns. All along the he path to purchase. Indeed, marketers who build authentic connections with these consumers, stand to benefit for years to come. Our latest Diverse Intelligence Series report explores what drives the diverse US Latin X population on the path to purchase.”
For highlights, we present some Nielsen data in chart form.