After a hiatus, there recently was the very brief return of McDonald’s happy meal toys. Due to the immense criticism from health and environmental advocates, the firm had dropped the toys from Happy Meals. However, these toys are back for a limited time. Thus, parents must move fast if they want to get the toys.
Over the past several years, McDonald’s tried a lot of marketing tactics to drive growth. Here are some of them:
- Big Mac’s Special Coke Can
- An “Upscale” McDonald’s
- McDonald’s Honest Self-Assessment – in Public!
- McDonald’s Strong Involvement in Children’s Literacy
Click the image to visit McDonald’s Web site.
The Very Brief Return of McDonald’s Happy Meal Toys
From November 7 to 11, McDonald’s brought back its Happy Meal toys. Why the return? And why for such a limited time?
“The Golden Arches’ kid-sized meal is old enough to have kids of its own. The Happy Meal turned 40 this year. McDonald’s is celebrating by bringing back 17 toys people might have missed out on the first time around, or might still have hidden somewhere in the basement or attic.”
“The toys coming back include Patti the Platypus, the Teenie Beanie Baby, and Happy Meal versions of Tamagotchi and Furby. A Hot Wheels Thunderbird, a Power Ranger and a Space Jam Bugs Bunny toy, all from 1990’s Happy Meal releases, are also part of the promotion. And those who remember the McNugget buddies, characters from McDonald’s TV commercials that were sort of like miniature Mr. Potato Heads, but of McNugget shape, in 1988 Happy Meals, will be in luck. The cowboy, fireman and mail carrier McNuggets are returning. So are Grimace and Hamburglar toys that were in Happy Meals in the 1990s.”
“McDonald’s wants to ‘evoke feelings of nostalgia.’ The push comes a year after McDonald’s celebrated the 50th anniversary of its Big Mac sandwich and saw lots of positive responses from that marketing approach.”
“However, the return of the toys comes as other entities have been bashing the waste generated by plastic playthings. Rival Burger King went so far as to suggest last month that kids bring plastic toys into its U.K. restaurants to be melted down and repurposed.”
“McDonald’s pledges to reduce its reliance on plastic toys and offer a variety of prizes. As McDonald’s points out, it’s on track to distribute 540 million books globally by the end of 2019 through the ‘Happy Meal Readers’ program introduced in 2018.”
Watch a short, fun video about the toy promotion.