McDonald’s is revamping its global strategy in hopes of stimulating sales and profits. Some of its planned changes are substantial. And, it has offered an honest self-assessment in a very …
Read moreMcDonald’s Strong Involvement in Children’s Literacy
Evans on Marketing Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media book, customer expectations, Happy Meal, healthy, literacy, McDonald's, opportunity, promotion, social responsibility, trust 10
It’s been an interesting few years for McDonald’s. It has had problems with franchisees, a very expanded menu for a fast-food chain, and those who are pushing for healthier food. …
Read moreCan McDonald’s Be Fast Again — in Service and Sales Growth?
Evans on Marketing Consumers and Their Behavior, Distribution, Marketing Communications, Product Management, Trends customer expectations, downsizing, fast food, McDonald's, menu, merchandising, restaurant, trends 4
Isn’t it time for a number of fast-food restaurants to return to their roots and offer scaled-down menus and fast service?
In the “good old days,” fast-food menus were …
Read moreCelebrity Endorsements: Who Is Ahead in the Burger Wars?
For years, Burger King has tried to gain on its long-time competitor McDonald’s. Nonetheless, in the United States and around the globe, McDonald’s is the clear and undisputed king.…
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