As we know, credit card data are hacked in various ways. Unfortunately, this remains a worldwide problem. As a result, we see Visa adding more customer security for its clients. …
Consumers Beware Online Marketing Tricks
As reported by Oberlo, “Estimates show there will be 1.92 billion global digital buyers in 2019. With a global population of 7.7 billion people, that means 25 …
Read moreMarketing Sustainability Pays Off
Evans on Marketing Consumers and Their Behavior, Pricing, Privacy, Identity Theft, and Ethical Issues, Product Management, Trends ethics, infographic, Nielsen, success, sustainability 2
As we are learning each day, marketing sustainability pays off. In the past, that was not always true. For two reasons. Firstly, many people thought sustainability was just marketing …
Countries and Industries Most Affected by Counterfeiting
The counterfeiting of branded products is both unethical and often illegal. In this post, we highlight the countries and industries most affected by counterfeiting. Unfortunately, counterfeiting remains a huge practice. …
Psychology and Pricing
As adapted from Your Dictionary. “Psychology deals with emotional and mental processes. It encompasses many personal traits. Above all, these include how people think, feel, or behave.” Today, we examine …