Pricing and Ethical Practices

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Yesterday, we reviewed brand trust. Now, we examine pricing and ethical practices. In acquiring brand trust, following ethical practices becomes crucial. Consider our article from last month on the…

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H-U-G-E Changes in the Auto Industry Supply Chain

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Previously, we wrote about supply chain disruptions due to COVID-19. Due to these disruptions,  long-term practices will evolve. To learn more, this post looks at h-u-g-e changes in the …

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Print Books Still Outsell E-Books

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Trends , , , , , ,

 
We know that Amazon has reinvented business in so many ways since its 1995 founding. Through its Kindle and easy ordering, the firm revolutionized the book industry. Yet, p…

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2021 Marketing Superstars of Sustainability

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , ,

 
As previously noted, we have covered numerous aspects of sustainability in various posts. Today, we conclude our two-part series on sustainability circa 2021. Yesterday, we examined seventeen sustainable development …

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Seventeen Sustainable Development Goals

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Due to its vital importance, we have covered aspects of  sustainability in various posts. Now, we offer a two-part series on sustainability circa 2021. Here, we examine seventeen sustainable …

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