Last week, we covered the health controversy of holding the 2020 Olympics. Seemingly, the main reason for going ahead is financial. With no fans, a loss of sponsors, reduced …
Prepare for the Long Term
Earlier this year, we discussed marketing strategy readiness for 2021. However, it is critical to also prepare for the long term.
Don’t Stress the Short Run: Prepare
… Read moreShould the Tokyo Olympics Go On?
Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Health, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing advertising, bad behavior, business model, COVID-19, customer expectations, experiential marketing, infographic, planning, Tokyo 2020 Olympics 1
With just days until the opening ceremonies, controversy still remains. From a social responsibility perspective, should the Tokyo Olympics go on?
A Controversial Question: Should the Tokyo Olympics
… Read moreLeading National Advertisers 2021
Last year, the Advertising Age 2020 Leading National Advertisers report indicated the problems the industry faced due to the pandemic. Thankfully, the Leading National Advertisers 2021 report is much stronger.…
Read moreWhat Types of Videos Rule on YouTube
Evans on Marketing Business Analytics and Marketing Information, Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing business model, customer expectations, experiential marketing, infographic, MediaKIx, opportunity, video, YouTube
Consider these current YouTube facts: 300 hours of video uploaded every minute! Almost 5 billion videos watched every single day. And over 30 million visitors per day. Today, …