As the U.S. economy has bounced back, so have auto sales. But, not necessarily as expected. Because the average age of U.S. cars on the road now exceeds 12 …
A Three-Dimensional Policy Cube
When planning and enacting their strategies, firms need to consider a wide variety of factors. Both internal and external. As well as positive forces and negative ones. Today, …
Do Not Think of B2B Marketing as Boring
Why this title? “Do Not Think of B2B Marketing as Marketing”. Simple. B2B marketers understand its dynamic and pivotal role Yet, many others think such marketing is not as …
Not Shopping with Shoppable Ads
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Marketers will try almost anything to attract customers. While most many firms believe the ease of transactions and the customer experience are essential. With that in mind, we see …
A New Look at Key Marketing Metrics
As we noted several times before, firms must know what factors to assess. Thereby, becoming better able to review performance. Here, we take a new look at key marketing …