Consider these current YouTube facts: 300 hours of video uploaded every minute! Almost 5 billion videos watched every single day. And over 30 million visitors per day. Today, we examine what types of videos rule on YouTube.
Two weeks ago, we looked at a great melding of marketing and healthcare messages via YouTube. Sing Nightbirde Sing.
From MediaKix: What Types of Videos Rule on YouTube
According to YouTube (in July 2021):
Our mission is to give everyone a voice and show them the world. We believe that everyone deserves a voice. And that the world becomes better when we listen, share, and build community through our stories. Our values are based on four essential freedoms that define who we are.
Freedom of Expression. We believe people should be able to speak freely, share opinions, foster open dialogue, and that creative freedom leads to new voices, formats and possibilities.
Freedom of Information. We believe everyone should have easy, open access to information and that video is a powerful force for education, building understanding, and documenting world events, big and small.
Freedom of Opportunity. We believe everyone should have a chance to be discovered, build a business and succeed on their own terms, and that people—not gatekeepers—decide what’s popular.
Freedom to Belong. We believe everyone should be able to find communities of support, break down barriers, transcend borders, and come together around shared interests and passions.
MediaKix, an influencer marketing agency, describes 16 different types of popular YouTube videos:
Today, YouTube has not only revolutionized how we consume online video, it has also spawned completely new video genres and hundreds of pop culture icons unique to itself. From vlogs to unboxing videos, top YouTubers of the YouTube creator community have completely redefined entertainment, learning, shopping, and more.
Below, in the infographic, MediaKix identifies and describes 16 types of content. Of the 16, how many do you recognize? If you know six or more, bravo.