Earlier this year, we discussed the evolving nature of the MBA degree. In addition, we need to know whether the cost of the MBA pays off for us. New …
Reimagining Cities of the Future
Last year, during the height of the pandemic, we pondered the short-term future after COVID-19. But, what about the longer-term future? One topic of great importance involves urban areas. …
Consumer Shopping Interest in Cryptocurrency
Despite its volatile valuation from day to day, cryptocurrency is being accepted as currency by more third parties. As a result, let us look at consumer shopping interest in cryptocurrency. …
Read moreBurger King Looking to Keep It More Real
Evans on Marketing Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Health, Marketing Communications, Product Management, Social and Digital Media, Sports and Entertainment Marketing artificial ingredients, Burger King, business model, competition, customer expectations, experiential marketing, Keep It Real Meals, MarketWatch, opportunity, planning
Curious about this title? “Burger King Looking to Keep It More Real.” Well, it refers to the fast-food chain’s newest attempt to present itself as healthier to consumers. Building …
MIT Sloan Management Review on Sustainability
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Technology and Marketing, Trends business model, customer expectations, experiential marketing, MIT Sloan Management Review, opportunity, planning, sustainability, trust
Today , we look at the MIT Sloan Management Review on sustainability. It offers a series of articles on this very vital topic.
For a selection of our earlier posts …
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