Despite its volatile valuation from day to day, cryptocurrency is being accepted as currency by more third parties. As a result, let us look at consumer shopping interest in cryptocurrency.  


How Fast Will This Occur? Consumer Shopping Interest in Cryptocurrency

Below, we examine two aspects of shopping with cryptocurrency. The level of interest among consumers. And leading firms that accept cryptocurrency.

Consumer Shopping Interest

According to eMarketer:

Among US adults, cryptocurrency owners, and non-owners alike are most interested in using the digital assets to enhance the privacy or security of their online purchases. Crypto owners are also highly interested in paying with them when checking out online. The third-most interesting use case is making big purchases with their investment gains.

Note the differences between owners of cryptocurrencies and non-owners.

Consumer Shopping Interest in Cryptocurrency


Major Companies Accepting Cryptocurrencies in Shopping

For the following examples, we turn to Euronews:

Buying and selling cryptos is becoming increasingly mainstream. Opportunities to spend virtual currencies remain limited in comparison due to its volatility. However, a growing number of companies across a plethora of industries — from big tech to airlines — embrace cryptocurrencies. Allowing customers to use them as an official method of payment for their goods and services. 

  • airBaltic. This Latvian airline became the first aviation company in the world to accept Bitcoin as payment. Beginning back in 2014. During 2015, LOT Polish Airlines, followed suit.
  • Coca Cola. Amatil, the firm’s bottler and distributor in the Asia-Pacific region, accepts cryptocurrency as payment. Through its partnership with the Centrapay. As of 2020, over 2,000 vending machines in Australia and New Zealand accepted cryptos to pay for drinks.
  • Expedia. This travel giant accepts Bitcoin. Through its partnership with crypto-friendly travel booking platform Travala. You can book 700,000 hotels . With more than 30 different cryptos.
  • Lush. It fully embraced cryptocurrency ing them in 2017. At that time, the handmade cosmetics company started to allow Bitcoin payments. Through a partnership with
  • Microsoft. The firm accepts Bitcoin payments. Thus, instilling a degree of confidence in using cryptos. Bitcoin can be used to pay for an array of services. Including Xbox Live and Skype. In addition, Microsoft launched ION, a two-layered authentication platform on the Bitcoin network.
  • Sotheby’s. The auction house first began accepting cryptocurrency as payment in late June. And today, it embraces both cryptos and NFTs.
  • Starbucks. Following an extensive trial, Starbucks customers may now use the Bakkt app to pay for drinks and goods with converted Bitcoin.
  • Visa. Currently, Visa accepts USD Coin (USDC), a stablecoin. Crypto pegged to the value of the U.S. dollar.


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