2018 World’s Most Popular Athletes

Today, we will cite 2018 world’s most popular athletes according to ESPN’s most recent research. This is ESPN’s third annual report. And it comes with a funny video. As we noted last year in highlighting the 2017 report: “A number of athletes are celebrities and well-known around the globe. Why does matter from a marketing […]

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Music Streaming Payment Rates Differ by Platform

We know that music streaming has taken off in a big way. But if you are a music company or an artist, how do music streaming payment rates differ by platform? The answer is they differ a lot. To see who pays most and least, read on. In fact, we have come a long way […]

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Big Mac’s Special Coke Can

In honor of its 50th anniversary, McDonald’s and Coca-Cola are teaming up for Big Mac’s special Coke can. And this is a very entertaining approach. Too bad it’s not geared for the U.S. market. 🙁 The new campaign complements some of the marketing tactics separately applied by McDonald’s and Coca-Cola. For example: An “Upscale” McDonald’s […]

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Budweiser Ramping Up Its World Cup 2018 Marketing Efforts

Once again, Anheuser-Busch is a major sponsor of the World Cup, this time in Russia. And already, we see Budweiser ramping up Its World Cup 2018 marketing efforts. The firm’s total costs of marketing/advertising will run into the hundreds of millions of dollars. During the last World Cup in 2014, we asked Are Sports Sponsorships […]

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Self-Publishing Your Own Work

You’re probably a writer. Even if you fail to perceive this. Written a resume? Posted to a blog or other social media? Contributed to a newsletter. Sent a letter to the editor? And the list goes on. A “yes” to any of these questions makes you a writer. Not necessarily a published author. Or one […]

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Wherefore Art TV Advertising

Wherefore art TV advertising is a play on Shakespeare. But the stakes couldn’t be higher for TV firms at any point along the supply chain. Viewing shifts — with the related advertising shifts — are playing havoc with both traditional and cable TV audiences. Yes, the Super Bowl remains an ad powerhouse. But, social media […]

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Useful Free TrendWatching Resources

On a regular basis, many of of us anticipate and stay current with the latest trends. And predictions for future trends. As we reported before, TrendWatching represents one valuable source in this area. Thus, today’s post considers useful free TrendWatching resources. During just this past year, these posts highlighted the importance of studying trends: U.S. […]

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Rating Super Bowl LII Advertising

Today, we conclude our three-part series on the 2018 Super Bowl. On Sunday, we looked at a number of 2018 Super Bowl LII Fun Facts. Yesterday, we watched Several Super Bowl LII Company Ads. Now, we look at three sources rating Super Bowl LII advertising . If you want to easily access all Super Bowl […]

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Watch Several Super Bowl LII Company Ads

As we reported yesterday, the Super Bowl remains the most viewed program in the United States. And Super Bowl Bowl LII was no exception. In this post. let us watch several Super Bowl LII company ads. Then, YOU decide which ones you like best. And tomorrow, we will look at what experts say about Super […]

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2018 Super Bowl LII Fun Facts

In a couple of days, we will write about the impact of Super Bowl LII advertising. But as we begin Super Bowl Sunday, lets look at 2018 Super Bowl LII fun facts . 🙂 Are you ready for some football? And a lot of advertising? [The Super Bowl of Advertising.] As we  asked last year, […]

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