Best 2018 Posts — Part One

Today, we note OUR personal favorites from Evans on Marketing.

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State of Play

TrendWatching provides very useful insights about coming trends. Today, we focus on the state of play. Is there anywhere that we don’t want to play?

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Nike Pushes the Envelope

Nike has been a leading advertiser for many years. And it has sponsored social causes. For example, see Behind the Scenes Nike Just Does It. But beginning this week, Nike pushes the envelope more than ever. It has decided to feature Colin Kaepernick, the NFL player behind the national anthem protests, in new ads. In […]

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Music Is Scoring Big on Social Media

As we know, music is scoring big on social media. And people are willing to pay for streaming. Today’s guest post is from Russ Crupnik, Managing Partner of MusicWatch. [Aside: Evans on Marketing is proud to say Russ is a former student of mine at Hofstra University!! 🙂 ] ALL of the material below is […]

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