The first Super Bowl was held in 1967. On February 13, 2022, Super Bowl LVI will be played in Los Angeles. Why is this such a big deal for …
The NFL Nails TV Ratings for 2021-2022
In March 2021, we wrote about the NFL’s enormous future media rights deals. Despite the declining audience in 2020, the NFL secured a massive rise in fees. Now, we …
B2B Marketing Trends in 2022
Evans on Marketing devotes an entire category to business-to-business (B2B) marketing. It is that important and that distinctive from B2C marketing. With this in mind, we examine B2B marketing …
The Role of the Store by 2040
Over the years, we have presented more than 400 posts on shopping, including the evolution of retailing formats. During the pandemic, there have been many negative results for certain …
Will Removing Cookies REALLY Help Privacy?
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Trends business model, ethics, experiential marketing, online information, privacy, promotion, third-party cookies, Wall Street Journal
Online privacy and tracking are topics we have addressed before. In response, Google and Apple, among others, have been working to restrict the use of cookies. In reality, this …