As a result of the COVID-19 pandemic, the U.S. auto industry saw sales drop by 30 percent in the second quarter of 2020. Yet, below we present a few feel-good …
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Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing, Trends business model, customer expectations, direct-to-consumer marketing, DTC, experiential marketing, opportunity, promotion, The Economist, tips 1
The Consumer Experience in 2020
How do people feel about the consumer experience in 2020? And by that, we mean during the era of the COVID-19 pandemic. Besides heightened shopping anxiety, what else should …
Interview Mistakes to Avoid
Do you think you are doing great in the interview stage of the job search? Whether you answer yes or no, you still need to read this post. Today, we …
Read moreHow Some Service Firms Are Adapting Virtually
Evans on Marketing Business-to-Business, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Health, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing Allstate, business model, competition, experiential marketing, HubSpot, opportunity, Planet Fitness, video, virtual services
Typically, many service marketers focus on the in-person customer experience. But due to COVID-19, in-person may not be possible. This has spurred several innovative practices. So, we now look at …
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