Today, we ask: Do We ALL Want a Deal? Research says deal-seeking cuts across shopper demographics. And we want to feel smart. 🙂
In prior posts, we studied:
- What Tactics Increase Customer Loyalty
- Disconnect Between Consumers and Companies
- Expand Your Brand with Digital Deals
- Do Shoppers Like Dynamic Pricing?
- Are Americans Shopaholics?
Do We ALL Want a Deal — Regardless of Age Or Income?
Recently, the National Retail Federation (NRF) conducted a study on discount shopping. And it looked at age and income with regard to such shopping. The NRF found that:
- “Almost all U.S. consumers are value-conscious shoppers who regularly visit discount retailers to find a bargain.”
- “Looking for the best price is a habit that cuts across almost every demographic,” NRF Vice President for Research Development and Industry Analysis Mark Mathews said. “Regardless of income or generation, virtually everyone wants a bargain whether it’s for everyday necessities or big-ticket splurges. Even those who can afford to shop elsewhere love finding a ‘steal.’ And it’s a habit that’s here to stay.”
- “Off-price and discount shopping took off during the recession as price-conscious consumers looked to save on everything from brand-name goods to everyday household purchases,. Now, eight years into the economic recovery, consumers continue to hunt for deals and discounts.”
- “The survey of more than 3,000 U.S. adults found that 89 percent shop at various types of discount retailers. Of those, 58 percent reported shopping at dollar stores, 50 percent at off-price stores like Ross or T.J. Maxx and discount grocers like Aldi or Lidl. With 44 percent shopping at outlet stores and 36 percent at thrift stores.”
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