Transforming Marketing Departments

We look at how firms are transforming marketing departments. In sum, how should marketing departments act in today’s evolving competitive environment?

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Marketers as Strategic Influencers

Business strategies set the firm’s objectives. And they outline how to reach them. In this post, we look at the role of marketers as strategic influencers.

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State of Play

TrendWatching provides very useful insights about coming trends. Today, we focus on the state of play. Is there anywhere that we don’t want to play?

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Cyber Security Facts Infographic

Cyber security remains a growing threat to our Internet usage. Thus, today we look at a new cyber security facts infographic.

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