As a result of the COVID-19 pandemic, the U.S. auto industry saw sales drop by 30 percent in the second quarter of 2020. Yet, below we present a few feel-good …
Read moreNike Pushes the Envelope
Nike has been a leading advertiser for many years. And it has sponsored social causes. For example, see Behind the Scenes Nike Just Does It. But beginning this week, …
Read moreYoung Adult Views Toward Brands
In recent years, we know that many manufacturer brands have come under price pressure. With more people turning to less-expensive brands. But did you know that brand perceptions differ by …
Read moreProud to Be Part of the Hofstra Community
Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media #YouAreWelcomeHere, customer expectations, Hofstra, social media, social responsibility, trust, video, YouTube 3
Members of the Hofstra community came together to make a message assuring all students that they are welcome on Hofstra’s campus. Representatives from faculty, administration, athletics, student affairs, and a …
Read moreBravo, Patagonia!
Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media #loveourplanet, 2016, Black Friday, environment, online shopping, opportunity, Patagonia, social responsibility, success, trust 29