Behind the scenes Nike just does It. And this is a truly iconic brand. Nike really gets the value and nature of great marketing.
“Our Mission — BRING INSPIRATION AND INNOVATION TO EVERY ATHLETE* IN THE WORLD [*IF YOU HAVE A BODY, YOU ARE AN ATHLETE.]”
“NIKE, Inc. fosters a culture of invention. We create products, services and experiences for today’s athlete while solving problems for the next generation. Sustainable innovation is a catalyst to revolutionize the way we do business. And an opportunity integrated across our business in policies, processes, and products. We use innovating solutions that benefit athletes, the company, and the world.”
Now, check out Nike’s video on equality:
And finally, click the image to visit Nike’s main consumer Web site.
Behind the Scenes Nike Just Does It
“When Phil Knight wrote one of his college papers when he decided to start his own shoe company. In half of a century, his initiative turned into the world’s biggest athletic footwear, apparel, accessories, and equipment selling company. Find out the most interesting facts and stats about Nike in the infographic below.”