Why Do Many Ads Annoy Us?

Advertising is an important communication tool for most firms. Yet, a seemingly endless challenge is how to advertise in a way that attracts consumers while not annoying them. As Consumer Reports recently noted: “Everybody has an ad come-on they love to hate. The top five, according to a recent nationally representative survey by the Consumer […]

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Chobani IS at the Olympics, Even If Its Yogurt Is Not

Chobani, a leading maker of Greek-style yogurt, is an official sponsor of Team USA at the Sochi, Russia Olympics. It has paid a lot of money for this right and is advertising during NBC’s Olympic coverage. Nonetheless, Chobani yogurt has been barred from being received by Team USA athletes at the 2014 Winter Games. As […]

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Doing Good by Playing Online Games? Really?

Lots of people in the United States and around the world are avid players of online games. Most of the time, these games are played for fun and sometimes to “crush the competition.” Now, we are seeing that gaming may also be a mechanism for getting players involved in social causes. Consider these observations from […]

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What’s Next for E-Cigarettes?

E-cigarettes have been growing in popularity, despite the controversy surrounding them. Consider these observations noted at WebMD:  “They are electronic, alternative smoking devices that simulate the sensation of smoking. They do not expose the user, or others close by, to harmful levels of cancer-causing agents and other dangerous chemicals normally associated with traditional tobacco products.”    Craig […]

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Nielsen Video on the Value of Corporate Social Responsibility

Last month, we blogged about the interest of consumers around the world in socially conscious companies. Today, to further the discussion, we are offering the video below from Nielsen: “All companies want to do good, but is there a value in being socially responsible at the corporate level? The research says, yes, and consumers receptiveness […]

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At Chipotle: A Good and Socially Responsible Campaign?

Chipotle has just introduced a new marketing campaign (“The Scarecrow from Chipotle”), complete with the video below and a related game (available here): “Join Chipotle and the Scarecrow on a journey to bring real food back to the people. Play the game, watch the animated short film, and find out how to take action.” Consider […]

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Where Consumers Will Pay More for Products from Socially-Conscious Companies

A good measure of a consumer’s interest in the social responsibility of companies is whether or not a consumer would be willing to pay more to buy the products of such firms. Nielsen recently did a global study on this topic; and the results might surprise you: “In Nielsen’s latest Global Survey on Corporate Social […]

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