Marketers today recognize the enormous buying power of college students and very much want to gain their attention and patronage. But are marketers able to “connect” with college students through …
Read moreOptimism Versus Pessimism?
Evans on Marketing Careers, Consumers and Their Behavior, Social and Digital Media infographic, information, optimism, persona, pessimism, reality, role, tips, work 2
Generally speaking, into which category do YOU fall: optimist or pessimist? Maybe, the best answer should be both — depending on the situation.
As Sumathi Reddy writes for the Wall …
Read moreResources for Women and Minority Business Owners
Evans on Marketing Business-to-Business, Careers business model, entrepreneur, financing, information, Magnatag, minorities, National Women's Business Council, opportunity, planning, resources, tips, women 4
Although these observations by the National Women’s Business Council refer specifically to female business owners, they are equally applicable to minority business owners:
“Like all entrepreneurs, women business owners face …
Read moreAnalytics and Social Media Marketing
With the growth of social media marketing has come the related increase in the use of analytics to measure the effectiveness of social media. As we have reported before, …
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