Holiday Advertising 2017: John Lewis Features Moz

John Lewis is a British retailer that operates department stores, home goods stores, supermarkets, and online and catalog businesses. Each year, it starts the Christmas season early. Let’s look at holiday advertising 2017: John Lewis features Moz. Two weeks ago, we posted about Building Social Media Marketing Strategies. This is a more “fun” post.   Holiday Advertising […]

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Hofstra Marketing: Exciting Times Ahead

The The Hofstra University Zarb School of Business at Hofstra University will be opening its new state-of-the-art building in fall 2018. The School’s Department of Marketing and International Business is especially excited. This short YouTube video featuring two department professors shows why. 🙂    

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Careers in Business 2017: Now on YouTube

Earlier this year, we published a PowerPoint slideshow “2017 Edition of Careers in Business.” Now we have produced a YouTube version of this slideshow — which is easier to view; and it is complete with music. 🙂 PLEASE take a look at this video — in full-screen mode!      

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ESPN: Hopping on the Taylor Swift Bandwagon

Taylor Swift caused a social media sensation when she released her controversial new music video “Look What You Made Me Do.” At just one site, there were 112 million views in the first four days after the full video’s release.       Marketers have quickly chimed in with videos related to the song. For […]

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Customer Returns

Here’s another interesting and fun YouTube video from Planet Dolan. This one deals with some of the more “out there” reasons that people have given for returning products. What’s YOUR most unusual customer return experience?      

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Top All-Time YouTube Videos

For years, Psy (“Gangnam Style”) had the most popular video on YouTube. But now, there is a  new YouTube champion: Wiz Khalifa (“See You Again”). As reported by Niall McCarthy for Statista: “Wiz Khalifa and Charlie Puth’s ‘See You Again’ has overtaken Psy’s “Gangnam Style” to become the most popular music video on YouTube. The […]

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GREAT YouTube Videos: Learn More About AI

For organizations of any type, artificial intelligence (AI) promises to be the next big thing. What is AI? According to Webopedia: “Artificial intelligence is the branch of computer science concerned with making computers behave like humans. The term was coined in 1956 by John McCarthy at the Massachusetts Institute of Technology.” However, AI is only […]

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How TripAdvisor Works

We often look at online customer reviews when deciding on our travel plans. And many travelers are active users of TripAdvisor, which: “is the world’s largest travel site, enabling travelers to unleash the potential of every trip. TripAdvisor offers advice from millions of travelers, with 500 million reviews and opinions covering 7 million accommodations, restaurants, […]

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Another United PR Disaster: You Can’t Make This Up!

After its recent public relations nightmare, when it forcibly removed a passenger from a seat due to overbooking (overloading)  and dragged him from his seat, you would think that United Airlines would have learned its lesson. Social media and TV reports skewered United for its actions. Just this one video received more than 3.6 million […]

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