Big Mac’s Special Coke Can

In honor of its 50th anniversary, McDonald’s and Coca-Cola are teaming up for Big Mac’s special Coke can. And this is a very entertaining approach. Too bad it’s not geared for the U.S. market. šŸ™ The new campaign complements some of the marketing tactics separately applied by McDonald’s and Coca-Cola. For example: An ā€œUpscaleā€ McDonaldā€™s […]

Read more

Social Media Video Marketing

Social media video marketing continues growing at a very fast rate. As a result, many social media users watch videos on a regular basis. Take a look at these posts on social videos: Applying Video Content to the Marketing Funnel 2017 Status of Social Video First Media Blossom: Viral Facebook Ad King Oracle Uses B2B […]

Read more

Watch Several Super Bowl LII Company Ads

As we reported yesterday, the Super Bowl remains the most viewed program in the United States. And Super Bowl Bowl LII was no exception. In this post. let us watch several Super Bowl LII company ads. Then, YOU decide which ones you like best. And tomorrow, we will look at what experts say about Super […]

Read more

Great Brand Campaigns Pay Dividends

Recently, we discussed two aspects of branding. Purpose-Driven Brandsā€™ Marketing Lessons. And Top Authentic Global Brands ā€” Credibility Pays. Today, we look at how great brand campaigns pay dividends. In particular, this is an important topic. Especially given the present environment of price shoppers and distrust of mass media and .com Web sites. Great Brand […]

Read more

Small Business Saturday 2017. Support Local Businesses.

Thanksgiving weekend is a big selling time. Consider that for firms of any size. But, most attention focuses on larger firms. Yet, tomorrow, we encourage you to participate. Small Business Saturday 2017. Support Local Businesses. As we know, small businesses need all the help they can get: Small Business Promotion: Free Resources Can Better Marketing […]

Read more

Holiday Advertising 2017: John Lewis Features Moz

John Lewis is a British retailer that operatesĀ department stores, home goods stores,Ā supermarkets, and online and catalog businesses. Each year, it starts the Christmas season early. Let’s look at holiday advertising 2017: John Lewis features Moz. Two weeks ago, we posted about Building Social Media Marketing Strategies. This is a more “fun” post.   Holiday Advertising […]

Read more

Hofstra Marketing: Exciting Times Ahead

The The Hofstra University Zarb School of Business at Hofstra University will be opening its new state-of-the-art building in fall 2018. The School’s Department of Marketing and International Business is especially excited. This short YouTube video featuring two department professors shows why. šŸ™‚  

Read more

Careers in Business 2017: Now on YouTube

Earlier this year, we published a PowerPoint slideshow “2017 Edition of Careers in Business.” Now we have produced a YouTube version of this slideshow — which is easier to view; and it is complete with music. šŸ™‚ PLEASE take a look at this video — in full-screen mode!      

Read more

ESPN: Hopping on the Taylor Swift Bandwagon

Taylor Swift caused a social media sensation when she released her controversial new music video “Look What You Made Me Do.” At just one site, there were 112 million views in the first four days after the full video’s release.       Marketers have quickly chimed in with videos related to the song. For […]

Read more

Customer Returns

Here’s another interesting and fun YouTube video from Planet Dolan. This one deals with some of the more “out there” reasons that people have given for returning products. What’s YOUR most unusual customer return experience?      

Read more