Striving to Increase COVID-19 Vaccine Usage

Evans on Marketing Consumers and Their Behavior, Distribution, Health, Marketing Communications, Social and Digital Media, Trends , , , , , , , , , , 1

In December 2020, we discussed the complex logistics of vaccine distribution. Now, we seem to be fixing the initial problems, and vaccinating millions of people each week. But we have …

Read more

Assessing Super Bowl LV Advertising

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing , , , , , 2

 
Last week, we highlighted advertising for the upcoming Super Bowl, which occurred this past Sunday (February 7, 2021). Now that the dust has settled, assessing Super Bowl LV …

Read more

We Must Remember the Lyrics of America the Beautiful

Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Sports and Entertainment Marketing , , , , , , ,

As our title says, we must remember the lyrics of America the Beautiful. Especially this week. After such a dreadful 2020, it is hard to believe that this week is …

Read more
1 2 3 4 … 36