In making sure that their efforts remain on track, marketers regularly monitor demographics. And then respond accordingly. Population growth and aging trends are typically quite important. Thus, super slow population growth in the United States affects marketers of all types.
During the 2010s: Super Slow Population Growth in the United States
Yesterday, the Census Bureau released the first results of the decennial U.S. Census. During the next several months, many more findings from the 2020 Census will be released. To see some initial data from the Census Bureau, watch the video. After that, read a few insights. [Note: The video is quite long!]
Over the past decade, the United States population grew at the slowest rate since the 1930s. Driven by a leveling off of immigration and a declining birthrate. The findings appear to solidify a gathering pattern in American life: The South and the West are increasingly the centers of population and power.
The new decennial census counted 331,449,281 Americans as of April 1, 2020, said Dr. Ron Jarmin, the acting director of the Census Bureau. The total rose by just 7.4 percent over the previous decade. Only slightly more than in the 1930s, when the population grew by just 7.3 percent. In that period, the birthrate rose once the economy started to climb out of the Great Depression. But this time it continued to decline, after dropping in the wake of the Great Recession in 2008.
The lower birthrate, combined with the decline in inflows of immigrants, and shifting age demographics — there are now more Americans 80 and older than 2 or younger — means the United States may be entering an era of substantially lower population growth, demographers said. This would put the United States in line with the countries of Europe and East Asia that face serious long-term challenges with rapidly aging populations.