As we have reported before, Europe’s General Data Protection Rule (GDPR) went into effect on May 25, 2018: It seeks to protect the personal data of EU citizens. In …
Read moreAmericans Want GDRP-Style Laws
Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing customer expectations, GDPR, Internet, privacy
On May 25, 2018, Europe’s General Data Protection Regulation (GDPR) went effect. Thus, a good topic for discussion involves whether Americans want GDRP-style laws.
How Companies Must Respond to GDPR
Last week, we reported that Many Companies Remain Unready for GDPR. And now, we study how companies must respond to GDPR (the General Data Protection Regulation) by May 25, …
Read moreMany Companies Remain Unready for GDPR
On May 25, 2018, GDPR goes into effect. In June 2017, we addressed this question. Will Companies Be Ready for Europe’s General Data Protection Rule? Despite the long lead time, …
Read moreWill Companies Be Ready for Europe’s General Data Protection Rule?
In the United States, consumer privacy rules are not as strong as they are in other areas of the world. Recently, the U.S. Congress voted to overturn a pending regulation …
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