SSI: Generational Differences More Insightful Than Cultural Ones

As marketers, we are always looking at better ways to understand our customers and potential customers. We spend a lot of time studying consumer lifestyles and cultures.

With the preceding

Read more

Universum’s 2015 Top Employer Rankings: Part 2 — Global Students

Universum is the global leader in employer branding. Annually, it conducts student surveys to determine their ideal employers. In Part 1 of our two posts on these surveys, U.S.

Read more

In What Country Are People the Happiest? (Hint: It’s Not the U.S.)

The OECD (Organization for Economic Cooperation and Development) currently comprises 34 countries: Australia, Austria, Belgium, Canada, Chile, Czech Republic, Denmark, Estonia, Finland

Read more