Nike is a true superstar of marketing. Just as its endorsers are superstars in their sports. Thus, we look deeper into how Nike nails its marketing campaigns.
First, take a …
Read more2020 Global Most Valuable Brands
Evans on Marketing Business Analytics and Marketing Information, Global Marketing, Marketing Communications, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Trends brand equity, BrandZ, experiential marketing, infographic, opportunity, planning, success, trust, video 2
Each year, Brand Z presents its leading global brand report. Today, we look at the 2020 global most valuable brands. To see our post on last year’s global brand list,…
Read moreA New Product Management Infographic
Evans on Marketing Business Analytics and Marketing Information, Careers, Product Management, Trends 280 Group, infographic, opportunity, planning, success, tips 1
In 2016, we presented a product management infographic from 280 Group. Now, we highlight a new product management infographic. Also from 280 Group.
Lots of Good Information in a
… Read moreVirtual Hiring and Onboarding
In the midst of the COVID-19 crisis, some companies are dramatically changing their human resource practices to reflect the inability for personal contact. Those firms often turn to virtual hiring …
Read moreRemembering Kobe Bryant as a Star Marketer
Out of respect, we waited a few days after the tragic deaths of Kobe Bryant, his daughter, and seven others before posting this article. Our perspective: remembering Kobe Bryant as …