Large-scale study on the state of social media today.
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Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Online Marketing, Social and Digital Media, Trends bad behavior, customer expectations, customer satisfaction, experiential marketing, infographic, Marketing Tech blog, opportunity, planning, promotion, social media, Sprout Social Index, trends
There is a lot of discussion about how companies should/can rate the effectiveness of social media. One interesting assessment is the Sprout Social Index. As reported by Douglass Karr for Marketing Technology Blog: “5 out of every 6 requests made by consumers on social media to a business go unanswered. Businesses continue to make the […]
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