For this blog, social media remain a very hot topic. In today’s post, we look at the Sprout Social 2019 study on social media.

Before reviewing that study, look at these related posts:


What’s Happening? Sprout Social 2019 Study on Social Media

 As the firm notes at its Web site:

“At Sprout Social, we focus on social media. Thus, our suite of deep listening and analytics, social management, customer care, and advocacy solutions assist firms and brands of all sizes. In sum, they are encouraged to be more open, real, and empathetic on social. As a result, they create the kind of real connection with their consumers that drives their businesses forward.”

In Sprout Social’s 2019 report, all referenced data are based on 1,011 consumer respondents and 1,018 marketer respondents. Note: To access the full report for FREE, a login is required. Click here.

Below, we highlight several findings from Sprout Social. All of these charts remain the property of the company.

Overall Findings

“By aligning their social goals with those of other departments, marketers can support larger brand objectives, exceed consumers’ expectations, and maximize the ROI of social.”

Sprout Social 2019 Study on Social Media

Social Platform Use

“Social marketers have a good idea which social platforms to use in order to connect with their target audience. Aligned with consumer behaviors, 89% of marketers say they use Facebook as part of their brand’s social strategy.”

Sprout Social 2019 Study on Social Media


Understanding Consumer Actions

“It’s helpful to understand what brands do or say on social media that turns consumers away.”

Sprout Social 2019 Study on Social Media


Consumers Reaching Out

“For consumers who choose to engage with brands on social, there’s usually a specific reason for reaching out in the first place.”

Sprout Social 2019 Study on Social Media

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