Interested in learning more about business-to-business marketing? Check out the following B2B resources.
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Valuable B2B Resources
In this post, we present three valuable resources for B2B marketers.
How to Create a B2B Social Media Strategy (Without Being Boring): “For some reason, a lot of B2B companies have either struggled to grasp social media marketing or flat out ignored it. Despite the success that B2C companies have seen with social media, B2B companies still rely on traditional tactics like cold calling and attending business networking breakfasts. Those tactics are effective, but they shouldn’t be used in place of social media. Instead, you need to integrate social into your strategy for even better results.”
The Ultimate B2B Marketing Guide: “Your B2B marketing strategy will differ from your typical B2C approach. Sure, you may notice some overlap between the two, but for the most part, you’ll need a new plan if you want to target other businesses. Some of you may have companies focusing on other businesses as your primary group of customers. And some of you may be considered both B2B and B2C companies. If that’s the case, one overlap you may see between the two strategies would be social media marketing. But the difference would be in the way you use it.”
The B2B Marketers Ultimate Guide to Social Media: “Are you a B2B marketer tasked with running your organization’s social media program? Have you struggled to answer some of these questions? How do I make the best use of social media platforms? In what way can I decide what to post and where? How do I best organize a program and integrate it with my other marketing efforts? How can I overcome management skepticism and even get the C-Suite to participate? And most importantly, how can I know what is working … and measure success of my efforts? These topics and more are addressed in Godfrey’s new E-book.”