Not enough research exists on B2B influencer marketing. While lots of research on B2C influencers exists.
For a background on the general topic of influencer marketing, read these articles:Read more
Yesterday, we looked at the state of influencer (tastemaker) marketing in 2020. That leads to the question: How should we best use influencer marketing? To address that question, this …
We have written about influencers since 2012. Yet, in 2020, tastemakers are more important than ever. And the trends prove it. Today, we look at data on influencers. Tomorrow, we …Read more
Business strategies set the firm’s objectives. And they outline how to reach them. In this post, we look at the role of marketers as strategic influencers.
First, take a look …Read more