How does $1 trillion sound? For retailers, it’s a great sound. Ka-ching.
Read moreBehavior of Belief-Driven Consumers
Often, people report that brand image influences their shopping behavior. But, how valid is this?
Read moreUnited States Leads in Tourism Spending
Evans on Marketing Consumers and Their Behavior, Global Marketing infographic, opportunity, spending, tourism 17
International travelers have a lot of countries to visit. So, where does the United States rank? Interestingly, the United States leads in tourism spending.
Read moreSide Gigs for Recent Grads
Side gigs for recent grads — as well as some not-so-recent grads — may be quite appealing. Through such gigs, they may increase their earnings, learn new skills, and help pay off college loans.
Read moreProfiting from Shark Tank
Today, we consider profiting from Shark Tank. Even a losing appearance may lead to smash results.
Read moreTransforming Marketing Departments
We look at how firms are transforming marketing departments. In sum, how should marketing departments act in today’s evolving competitive environment?
Read moreMarketers as Strategic Influencers
Business strategies set the firm’s objectives. And they outline how to reach them. In this post, we look at the role of marketers as strategic influencers.
Read moreUniversum 2018 Most Attractive Employers
For many years, Universum has conducted surveys to get students’ take on employer attractiveness. Click here to access the last few reports for U.S. business student rankings. 2017. 2016. 2015. 2014. Today, we look at Universum 2018 most attractive employers. According to U.S. Business Students: Universum 2018 Most Attractive Employers Universum “is a global […]
Read moreGen Z Marches Ahead
As years roll by, it is no surprise that Gen Z marches ahead. According to Wikipedia, “Generation Z refers to the cohort of people born after the Millennial Generation. There is no agreement on the name or exact range of birth dates. Some sources start this generation at the mid or late 1990s. Or from […]
Read moreCan You Afford to Become an Entrepreneur?
Evans on Marketing Business Analytics and Marketing Information, Careers competition, entrepreneur, financing, opportunity, planning, startup 2
Can You Afford to Become an Entrepreneur? According to Megan Darmody of Siege Media: “As a busy entrepreneur who’s building your business from the ground up, you’re likely to face some ups and downs. And that’s regardless of what industry you’re in. There are hurdles in any aspect of business. But what’s most important is […]
Read more